PC Doctor+ Guide 20 How To Make Money From Your Web Site (Part 3) Affiliates

Navigation

PC Doctor+ Guide 20 How To Make Money From Your Web Site (Part 3) Affiliates

News

Home

10 Essential Qualities Successful Affiliates Share

10 Reasons Why Affiliates Should Submit Articles

10 Sizzling Tips For Affiliates

3 Sources of Content All Affiliates Should Use

5 Hidden Ways Super Affiliates Use Google to Boost Sales

6 Tips For Affiliates Choose Your Merchant Wisely

6 Top Tips For Affiliates Choose Your Merchant Wisely

7 Web Design Tips for Affiliates

8 Common Traits Shared By Super Affiliates

Affiliate Goals Successful Goal Setting for Affiliates

Affiliate Marketing Programs Join The Ranks Of The Super Affiliates

Affiliate Programs 7 Red Hot Tips For Affiliates

Affiliate s Biggest Mistake

Affiliate s Guide For Success

Affiliates 10 Ways to Improve Credibility and Conversions

Affiliates 3 Things You Should Own Though You Don t Own A Product

Affiliates and Opt In Lists

Affiliates Avoid These Two Big Mistakes

Affiliates Boost your 2006 earnings INSTANTLY

Affiliates Catch the Wave

Affiliates Don t Sell Pre sell

Affiliates Go To School

Affiliates Need to Capture the Email Address

Affiliates need to read their Newspaper

Affiliates Rulebook

Affiliates Should Give First and Sell Second

Affiliates The Legal Way to Start Making Money The Extended Version

Affiliates Your Free Way To Web Income

Amazing Formulas of Super Affiliates

An Affiliates Goal is to Make Money

Are Affiliates Getting Fired

Are Affiliates the Buried Treasure of the Internet

Are there Super Affiliates out there

Are You Content With Your Affiliates Make Selling a Snap With This Simple Plan for Success

Are You Helping Your Affiliates

Ashton Gray Pays Live Cash To Affiliates

Attracting Good Affiliates

Automatic Responder The Secret of Super Affiliates Success

Build Trustworthy Relationships with your Affiliates

Can t Find Any ClickBank Super Affiliates Grow Your Own

Casino Affiliates Profit With Successful Online Affiliate Programs

Clickbank Affiliates Who Are Inexperienced A Real Quandary

Clickbank Super Affiliates Toolbox

Clickbank Super Affiliates Toolbox

Clickbank Vendors Two Simple Ways You Can Help Affiliates Protect Their Sales

Common mistakes made by unsuccessful affiliates

Controversial And Strange Street Hypnosis Tactics Make Affiliates A TON Of Extra Cash

Don t just Get Sales Get Affiliates in the 2nd Tier

E zine Advertising Tips For Affiliates

Ecouraging Affiliates to Promote Your Products

Focus on Success 8211 How To Make Affiliates Work For You

Focus on Success How to make affiliates work for YOU

Fundraising with MLM and Affiliates Programs

Get Thousands of Affiliates to Market Your Product Instantly

Google s Secret Guidelines On Thin Affiliates

Hasta La Vista Affiliates

How Affiliates Can Have Their Own Radio Show

How affiliates can subsidise all their purchases using customer reciprocation

How Do You Treat Your Affiliates

How to attract affiliates

How To Get Links From Affiliates

How To Multiply Your Sale By Attracting Affiliates

How To Recruit Affiliates

How to Set Yourself Apart From Other Affiliates

How to Set Yourself Apart From Other Online Affiliates

How To Super Charge Your Affiliates

Internet Marketing Affiliates Earn Ongoing Commissions As A Super Poker Affiliate

Internet marketing newsletters are important for online affiliates

JV Marketing Affiliates in Disguise

Keeping Your Affiliates Active and Loyal

Keeping Your Affiliates From Quitting

Keeping Your Sub Affiliates From Quitting

Network Marketing Affiliates

New Google Adwords Policy Benefits Affiliates

No Product Necessary Some Info on Affiliates

No Product Necessary Some Info on Affiliates

One of The Biggest And Deadliest Mistakes Affiliates Make Online And How YOU can Avoid Falling Into The Same Trap

Online Poker Affiliate Program Marketing Poker Affiliates Generating Large Incomes

Online Poker Affiliate Programs A Powerful Business Opportunity For Affiliates

Poker Affiliate Program Success Business Building Tips For Affiliates

Poker Affiliate Secrets How Poker Affiliates Generate Commissions

Poker Affiliates And Blogging 5 Reasons To Use Blogs To Promote Online Poker Rooms

Poker Affiliates And Blogging The Importance Of Blog Design

Poker Affiliates How To Build An Online Poker Affiliate Empire

Poker Affiliates Optimize Your Websites For Search Engine Traffic

Poker Affiliates Use PPC Ads For A Traffic Boost

Profit Tips for Clickbank Affiliates

Recruit More Affiliates To Your Website By Tapping Into Their Money Making Desires

Resistance means Success for Affiliates

Secrets of Super Affiliates

Secrets Of The SUPER Super Affiliates

Selling To Your Affiliates

Should Affiliates Really Use Blogging and Pinging To Get Indexed

Six Tips For Successful Affiliates Marketing

Special Alert For Affiliates And Subscribers

Super Affiliate s What Are They How Do I Find Them and Why They re Your TICKET To Online Success

The Legal Way to Make Money The Start of Affiliates

The Most Common and Costly Mistakes that 95 of Affiliates Make

The Single Best Thing Super Affiliates Have To Create Wealth

To Buy or Not to Buy A Money Making Tip for Affiliates

Top 7 Tools for Affiliates

Two Quick Ways to Make Your Copy of Merchant s Data Feed Different From All Other Affiliates

WARNING AFFILIATES If you miss this point you ll lose sales guaranteed

Wealthy Affiliates Know the Secrets

Who Says Affiliates Can t Use Joint Ventures To Make Money

Why 2 Of Affiliates Make 98 Of The Sales

Why Most Affiliates Fail

Why Some Affiliates Don t Make Enough Money

Why Super Affiliates Succeed

Why Top earning Affiliates Have Their Own Domains And Websites

Will Amazon Leave Affiliates DEAD

How To Make Money from Your Website (3)

Let's deal now with Affiliate advertisements.

What Is An Affiliate Program?

In part 1, we discussed how a web site that is popular and has lots of visitors has an important asset - the attention of people. Companies will pay to have people's attention because they can then show them advertisements. Even the largest of companies have recognised the opportunities the Internet presents for advertising.

So how does a large company feed advertisements to other people's web sites?

It could maintain a dedicated section or department whose sole function was to promote and maintain accounts for individual web site owners who had signed up with them as affiliates and indeed some companies do just that. The administration costs to themselves though are quite high.

The more common approach is to use a third party Affiliate Company to administer the process such as Commission Junction. This is a sensible approach. The third party company can then work on developing the efficiency of the process itself while the advertising company can concentrate on the actual marketing of their products. They do this by producing eye-catching ads which are fresh and keep pace with product cycles, promotions and the like.

The range of companies using Affiliate programs is extensive and includes everyone from high street banks and retailers to specialist web-based companies who have no traditional high street presence. I can think of few high street retailers in the UK who are not also running concurrent affiliate programs on the Internet.

There are quite a few Affiliate Companies. The majority have an American slant. It's easy enough to search for Affiliate Companies on the Internet but make a large cup of coffee before hand as you may be there for some time!

Why Become An Affiliate?

At the simplest level it is an additional source of advertisement revenue.
The advertisement banners and links produced by the advertisers are almost invariably of very good quality. Their presence on your site actually adds to the professional look and overall feel of it.
By using advertisements from well known companies you become associated, albeit in a small way, with quality brands.
Remember if an advertiser accepts you as an affiliate they are giving a stamp of approval to your site - always reassuring!

So How Do Affiliate Programs Work?

In essence there are three parties involved:

The Advertiser who supplies the graphics to the Affiliate Company and determines commission rate policy.
The Web Site Owner who adds the HTML code to his site which will display the ads. He also looks after the site content.
The Affiliate Company who administers everything collecting payments from advertisers and collating them into web site owner accounts.
Each party has specific roles in the relationship and if everyone does their bit effectively everyone benefits.

Register
Firstly, you need to register with the Affiliate Company and create an account. To do this simply visit the appropriate web site. (listed below)

The registration procedure seems to vary little between Affiliate Companies. The details you need to supply are:

Your name and address
Other contact details
The URL of your web site
Details of your bank

The Affiliate Company looks after collecting payments from advertisers and collating these to your account. When the amount in your account reaches a threshold level it is transferred into your bank account.

Select Your Advertisers
To select advertisers scan through those available. It's best to pick only those that comply with the overall context of your web site. So for example, if you run a site providing DIY tips and instructions you may sign up with B & Q or on-line Garden Centres. You can sign up for the more general advertisers but keep those to a minimum. Be smart. In our DIY example, the site will attract visitors interested in that subject so DIY advertisements will work best for both you and the advertising company.

Apply
Once you have selected your advertiser you will have to apply to that companyís individual program. Some advertisers are more picky than others and some are so restrictive in who they accept you are left wondering why they bother at all. These tend to be the long established, more traditional high street companies to whom the whole concept of the Internet probably came as rather an unwelcome shock!

The acceptance process is usually done by e-mail with the administration of the process being fairly automatic. Don't be too disappointed if you are declined by certain advertisers. By declining they are not necessarily saying that your site is of poor quality. It's just as likely that it simply doesn't fit in with their current marketing approach. They are entitled to decide their own marketing strategy.

Select Your Advertisements
Once accepted you can scan through the available graphics and choose which you think is the most appropriate. This will generate the HTML code which you can paste and copy into the main body text of your site. If you are using FrontPage or Dreamweaver then you can insert the HTML into your WYSIWYG view directly which makes positioning easier. The graphics incorporate links either to an advertisers home page or to a particular product page. An advertiser may have several advertisements leading to different product areas of their site.

Normally, the code you have inserted will pick up the actual graphic from the advertisers server each time the page is loaded. This allows the advertiser to change the graphic keeping it fresh and up to date without any site administration on your part.

Other facilities available include:

Deep Linking which allows you to create a link direct to a specific page that you choose on an advertiserís web site.
Dynamic Content which allows you to generate whole pages of products from an advertiser.

I suggest you leave it a while before getting into deep linking or dynamic content. A case of walk don't run.

What About Payment - How Does It Work?

Each advertiser defines their own payment scheme. These can vary and can be one or any combination of the following:

The Advertiser.....
Pays an amount for each 'lead' - the definition of which varies with the company
Pays a further, usually more generous amount for an actual sale
Pays if a visitor signs up to a web site or a newsletter from the company.
May pay for each click made on their advertisements (very few do.)
Commission levels themselves can also vary with higher sales leading to higher commission levels - not unlike the tiered commission rates offered to retail staff.

Who's keeping Track Of All This?
The HTML code you generate for each advertisement includes your own affiliate reference code. This reference code allows the Affiliate Company and the advertiser to track sales activity from your site and is the method by which commission is calculated.

Cookies and Cookie Length

So suppose a visitor to your site sees an advertisement for an item which gets him thinking about purchasing the product. He clicks on the advertisement and has a good look at the product but chooses not to go ahead and buy it there and then - maybe at the end of the month when he gets paid.

Come the end of the month he goes direct to the advertisers own site and buys the product. Haven't you lost your commission?

Not necessarily. Advertisers operate a cookie system. When a visitor clicks on an advertisement on your site a cookie is placed on his machine registering that he has visited their site on a certain date as a direct result of clicking on an advertisement on your page. The cookie has a 'cookie length' which means if the user revisits the advertisers site within the cooking length period then any purchases he makes are still credited to you and will still earn you commission.

Cookie lengths vary and are typically 30 or 90 days but I have seen a cookie length of 999 days!

If the user has cookies turned off completely or is in the habit of deleting cookies then you lose out.

As mentioned, being UK based I have concentrated on Affiliate Companies where a UK bias to advertisements is at least possible.

I have selected five Affiliate Companies for you to have a look at but there are many others available. I've restricted myself to these five because I have been sufficiently impressed with their on-line help facilities and the overall efficiency of their operation to feel comfortable about recommending them.

Browse across to http://www.arrival-computers.co.uk/pcd20_2.htm to view my recommendations.
A few final points about affiliates

It's very easy to go mad with affiliate adverts. You may think your site looks cool but a visitor might just see a site full of adverts and leave immediately.
Remember to place your ads in context - you'll be more successful
The revenue you earn from any advertisements is directly proportional to the number of visitors you receive. Do not forget that content is king - work on it.


About the Author

Steve Latimer is Systems Manager with Arrival Computers. (http://www.arrival-computers.co.uk)PC Doctor+ Guides may be reproduced and used as additional content on web sites in return for a link back to the Arrival Computers site.

Written by: Steve Latimer

 

 

 

Your...

footer