Most affiliates get sales from the respective affiliate
programs they belong to by selling directly to visitors.
But what about the 2nd Tier?
Many affiliates programs allow you to sign up affiliates under
you so you can earn commissions from the sales that YOUR
affiliates are making. This is commonly referred to as the
However it is often ignored.
Many of the most successful affiliates have built a huge 2nd
tier in their programs where they have hundreds of other people
all earning commissions for them.
This means they earn a lot of their commissions from the
indirect sales. It also means they do not have to concentrate
so much on the direct sales. This frees up more of their time
to work on promoting some of their other affiliate programs.
Think about the power of the 2nd tier.
You do one piece of work - getting an affiliate signed up under
you in one of your affiliate programs.
Then each of those affiliates sell the particular product or
service separately themselves. Any sales that they make, you
make a commission.
The commission you make for the 2nd tier is much less than the
direct commission. But if you have hundreds of affiliates under
you, these many small amounts dwarf the 1 larger amount.
If they sell this week. You get paid. If they sell next week.
You get paid again. And if they sell next month. You STILL get
You get paid each time they get paid.
Some affiliate programs allow you to earn commissions from your
affiliates for many years. So by doing a little work today you
can be earning commissions for years to come.
So do not just sell direct to your visitors. Entice your
visitors to become affiliates as well.
Show them the benefits of joining an affiliate program. Tell
them how much money they could make. Motivate them to sign up
as an affiliate under you.
In the long run this strategy will prove to be very successful
Don't forget the 2nd tier. It may be more valuable than you
Written by: David McKenzie