Lack of consumer trust is still the biggest obstacle to online
sales, and judging by the amount of spam and scams flying about in
cyberspace, surfers are right to remain wary.
Savvy online shoppers, however, know how to determine a
merchant's credibility with onsite information and by asking
Online merchants and their super affiliates anticipate their
visitors' concerns and address questions before they arise.
In return, these customer-oriented salespeople are rewarded
with sales and conversion rates much higher than their
counterparts whose focus is elsewhere.
Here are 10 ways you too can increase your conversion rates
by improving visitors' trust in your sites.
HONESTY: Visitors should know exactly what to expect before they
get to your site. Dishonest advertising wastes their time and
your money. They'll leave without buying, or plans to return.
SUPERIOR KNOWLEDGE: Affiliates with high conversion rates
usually own the products they sell. First-hand knowledge lends
credibility to their personal reviews and sets them apart from
INVITE FEEDBACK: Testimonials from happy customers are an
excellent way to build trust in your product reviews.
SELL QUALITY: Complaints, refunds and charge-backs lower your
reputation, as well as your revenue. Sell only high-quality
KEEP DESIGN SIMPLE: Gratuitous animated graphics scream
"Webmaster Kindergarten". Focus on your products, not fancy
SHOW RESPECT: Broken links, graphics and forms are frustrating.
Pop-ups, music and noise are maddening. Respect your visitors'
time and space. Make sure your site is free of errors and other
BE AVAILABLE: Make it easy for visitors to get in touch with
you. A highly visible contact link on every page is usually
enough to let visitors know that you are readily available.
EXPOSE YOURSELF: It's a psychological fact that trust increases
with exposure. Stay in touch with your visitors by sending them
useful information through your mailing list.
STRETCH: Affiliates often receive emails better handled by the
merchant partner. Don't ignore those emails. Relaying the
message promptly brands you as a professional with both the
customer and your partner.
GIVE TREATS: Freebies are like chocolate samples. Few folks will
turn them down, and your reputation goes up when they're good.
As you can see, gaining your visitors' trust is simple. Simply be
trustworthy. Incorporate one or all of the above methods and
watch your credibility, conversion rates and sales increase.
Copyright 2000, Rosalind Gardner, All Rights Reserved
Rosalind Gardner is the author of '123eBusiness: A Beginner's Guide to Online Profits' and the 'Net Profits Coach' ezine.
Her online success has been profiled in 'Secrets to Their Success' and 'Six Figure Income' magazine. To learn more about how you can build your own lucrative eBusiness, please visit: http://www.123eBusiness.com
Email - mailto:ros@123eBusiness.com
You are welcome to use the article on your site and in your ezine. Please leave information box above intact.
Thank you - Rosalind Gardner
Written by: Rosalind Gardner